Читать бесплатно онлайн книгу автора  Business for a Lady, or My Life in Medical Tourism

Tatiana Sokoloff

Contents

1. Business for a Lady, or My Life in Medical Tourism
2. Author’s Note
3. Foreword
4. Chapter One. Introduction: Medical Tourism — How It All Began…
   1. The Start of the Journey
   2. Times Change
5. Chapter Two. How We Operate Now: A Dream Come True
   1. Clients
   2. Partnerships
   3. PR and Promotion
6. Chapter Three. Medical Tourism in Russia as a New Line of Business
7. Chapter Four. Assisting Foreign Partner Clinics through Consulting
8. Chapter Five. MedTravelExpo Sponsorship
9. Chapter Six. Case Studies
   1. Stage 4 Prostate Cancer Treatment
   2. Sarcoma Treatment in Israel
   3. Stroke Rehab in Switzerland
10. Chapter Seven. Primary Destinations for CIS Patients
11. Chapter Eight. Where Does the Revenue Come From?
12. Chapter Nine. Tips for Startup Success
13. Some Pictures from My Private Photo Archive

Author’s Note

There is regrettably little literature on medical tourism. That’s what prompted me to share my experience in this field. I hope this book proves useful to anyone looking to open a medical tourism business.
Today lots of people get the wrong idea that medical tourism providers are a thing of the past. After all, all you have to do these days is go online, find a clinic that suits you, email a request, and travel to the clinic’s country. Sure enough, today that may seem par for the course — but there’s a but.

To make the right decision, one on which your life or the lives of your loved ones might depend, you need to know how things stand in the international medical-tourism market; which provider to approach about treating a particular disease; and which providers offer prices that meet your budget. I’ve been researching the medical-tourism market for more than twelve years. Over that span, I’ve traveled almost the whole world, keeping abreast of the latest treatment methods. Many of my clients complete their treatment successfully. It’s no coincidence that I am considered an expert in this field and that I often get invited to make speeches at medical-tourism conferences in Russia and in a variety of other countries.

I dedicate this book to my mother, Polina Borisovna Sadykhov, who was my spiritual mentor and took care of raising my daughter to give me time to pursue my favorite occupation.

Foreword

Would you like for your job to be something you were passionate about and to benefit others?

Would you like to travel the world without paying a penny?

Would you like to work remotely — at home, at a hotel, on a plane — whenever is convenient to you, instead of in your office nine to five?

If so, then this book is for you.

As a kid, I dreamed of helping people — namely, of curing them of scary diseases such as cancer. I didn’t make scientific discoveries in this field, but I approached my dream in a different way.

I will never forget what an instructor for an entrepreneurship course I attended in Israel once said: the world’s population is made up of the entrepreneurial and the employed, with the former accounting for only ten percent of the total. Even back then I clearly understood what I was, and I couldn’t imagine myself working for an employer. I was raring to come up with and try ideas and take risks, deriving great pleasure from the process.

Thus began my life in the business world, which later on led me to the interesting and promising niche of medical tourism.

Today I own a successful medical-tourism company and travel around the world, giving talks as an expert speaker at medical tourism conferences in and outside Russia.

Chapter One. Introduction: Medical Tourism — How It All Began…

Medical tourism refers to the practice of providing medical services outside the patient’s home system — in another region or in another country. Often, it